Toti Cadavid is a seasoned multicultural marketing and communications strategist with far-reaching expertise in both domestic and international markets, who, after a near death experience, became an author, speaker, trainer and certified coach. This life-changing event moved Toti to re-consider her career direction in terms of what really made her happy and the impact she was having on other people’s lives. Toti is now president of U-Fulfilled – a coaching and leadership development company that focuses on helping top performers lead better teams and companies by working on their self-awareness, emotional intelligence and ensuring that they are connected with their true values. In the process, they discover their true personal brand and learn how to authentically project themselves to the world, which allows them to be more balanced, innovative and productive. Toti is a co-author of Pebbles in the Pond: Wave Four which, within days of its release, reached bestseller status in several countries.
Toti spent the first half of her 19-year marketing career in corporate America designing and implementing fully integrated local and global marketing and communications efforts in domestic and global markets for companies such as AT&T’s Media One and The Hallmark Channel. Then, from 2002-2012, Toti was president and CEO of Xcelente Marketing and Public Relations, a top notch cross-cultural communications agency that, during her tenure, launched or re-built over 52 brands in the Hispanic marketplace. Her leadership was instrumental in providing the agency’s clients with communications solutions that incorporated social, ethnic, and cultural nuances into all marketing, branding, public relations, community outreach, public information, and advertising initiatives.
Toti has been deeply committed to giving back to the community, and has thus held leadership positions in a number of local and national business and civic organizations including the Junior League of Denver, the National Society of Hispanic MBAs, Hispanics in Technology and Telecommunications Association, Mi Casa Resource Center for Women, the Denver Better Business Bureau, Visit Denver’s Multicultural Tourism Task Force, the Minority Advisory Council of the Colorado Commission on Higher Education, the advisory board for the Leadership for Community Change project, the Leadership Council of Escuela de Guadalupe, the Community College of Denver Foundation, the Denver Metro Chamber Leadership Foundation, the Colorado Women’s Chamber of Commerce, and the Colorado Forum. In addition, former Mayor Hickenlooper appointed her to his Denver Early Childhood Council and to his Latino Commission.
Toti currently sits on the boards of the Denver Metro Chamber of Commerce, the Colorado Health Foundation, Denver International Airport Management Advisory Council, Junior Achievement, and El Pomar Foundation’s Denver Council. Toti was recognized in 2005 as one of the nation’s Top Latina Business Entrepreneurs by Hispanic Magazine, as one of the 11 finalists for the Hispanic Heritage Leadership Award, and by The Denver Business Journal as one of the “Top Forty Under 40” business leaders in Colorado. In 2006, Toti received the Businesswoman of the Year award by the Denver Hispanic Chamber of Commerce, the Minority Small Business Champion Award by the Small Business Administration, and was named a “Woman of Distinction” by the Girl Scouts in 2007.
Toti holds a bachelor’s degree in International Business, a master’s degree in Marketing, another master’s degree in Management & Organizational Development, and a Certificate in Entrepreneurship, all from the University of Colorado. Toti is also a graduate of Harvard’s Kennedy School of Government Executive Management Program, the 2004 Leadership Program of the Rockies, the 2005 Leadership Denver program, the 2005 National Hispana Leadership Institute, and the 2005 Dartmouth University Tuck Minority Business Executive Program. She holds a QSCA coaching certification and is a licensed master-level graduate of the Avatar Self-Empowerment Training Program.
Toti, a native of Colombia, lives in Lone Tree, Colorado with her husband Luis Colón and their three children.